Advertising Neologisms (Non-words)
First year in University advertising brief. Helping Neologisms (Non-Words) earn their rightful place in the dictionary. I came up with the idea of using beer mats in pubs, restaurants and badges. Then I thought new words start with the younger the generation as we now have the word 'selfie' etc from them. So i started to design banner pens which would be given out in class with the challenge of using that Neologism that was on the pen within their work.